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5 Good Reasons to Start a Blog

You’re thought about it before but maybe now is the time to start a blog.

Sure, you could argue the blogging industry is oversaturated but despite that, I still believe there’s room for you.

How so? Because the blogging world hasn’t experienced your unique perspective yet.

When I first began blogging, I didn’t take it seriously. I didn’t make much of an effort and I didn’t blog with any clear focus or plan. I just liked writing and that’s what I did, but over the years my outlook has changed and now I know what an asset a blog can be.

I approach my blog with a different mindset now and I’m hoping the little nuggets of wisdom I have will be enough to encourage you to do the same.

Photo by Miguel Bruna on Unsplash

Here are some good reasons to start a blog:

You’ll find value in your own voice.

The awesome thing about blogging is that it gives you an opportunity to create an identity for yourself. Whether you write under your own name or opt for a pseudonym, your blog becomes a place you discover value in what you have to say. You gain a sense of authority after a while. You develop a defined writing style. You receive feedback from people all over the world who love your writing. All of this gives you a confidence boost, plus confirms what you secretly knew all along: that you are destined for greatness.

It teaches you discipline.

It’s not enough to blog every now and then. You’ll soon learn that to survive in the blogging community you need to be consistent with your posts. If you really care about your blog, you’ll pay attention to the most popular posts and cover that topic more to please your following. You’ll understand what your audience is interested in and create blog posts that keep them coming back. You’ll get a good understanding of your online community and your content, and it will help you build a rhythm of content creation. The discipline will help you maintain consistency long after motivation has left you.

You’ll gain experience and opportunities.

Similar to that of writing a book, a blog will open up doors and opportunities for you that you’ll have never imagined. People get used to seeing your posts and promote your content, you develop a reputation for being consistent in your niche, and before you know it you’ll receive invites with all sorts of offers. Speaking gigs, collaborations and sponsored posts, the list is endless. Plus, as you become accustomed to blogging regularly, that extra experience will certainly have you picking up on trends much faster than when you did when you started out.

Photo by Kane Reinholdtsen on Unsplash

It will enhance your business.

Blogs are great for business. It offers an exclusive, sort of behind the scenes insight to what really goes down at headquarters. I treat my blog as an informal chat with my most loyal followers, sometimes sharing words of wisdom about life or tips about whatever I’m focused on. Right now I’m focused on helping women find their voice and creating content for social media. But I’ve used blogging to talk about my mental health, events I’ve held, my books, my offers, all of which I then use to promote what I do. And that? Well, that brings me traffic and all it cost me was half an hour of my time.

You’ll make international connections.

What I love about writing on the internet is that you have no idea just who in the world is going to see it. It’s easy to assume that all your friends and family are going to read your work, but usually, it’s the people who are complete strangers who will love your posts and read every one – and that’s okay. If it wasn’t for the internet, we wouldn’t reach people from all over the world with our words, at such a fast pace. I love that connection. It means my writing is travelling to places I haven’t been to yet, and that can only lead to even greater opportunities.

So, are you taking the leap? 

I know writing for a blog can be a bit overwhelming, especially when you’re starting out or lacking direction.

I created Blogging Brilliance to help you with new ideas, tips on connecting with your audience, and guidance on creating content you can be proud of.

If you need 1:1 guidance while you find your way through blogging, I’m totally here for that too.

Don’t stop there!

I love to read blogs too so feel free to share a link to yours in the comments and tell me what you write about!

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